Business is a lot like dating. To interest the opposite sex, you need to look your best. The same goes for a company wherein its logo is perceived as its main visual asset.
A logo is used to attract and interest the customers to patronize the products of a company. To create an impeccable logo for your company, check out these steps in creating a brand new logo.
Construct a Creative Brief Design
The first step in creating any professional design project is to engage in a creative design brief. A creative design brief is a document intended for a design or development project between the client and the designer.
Ultimately, the designer can communicate better through the initial design concepts using the design brief.
Logo Sketches and Brainstorming
After the designer is briefed with the type of logo the company wants, a rough sketch will be made. Usually, every great logo design starts with a sketch.
Be it a doodle on a napkin, or a carefully crafted pen crafted illustration — every project starts on paper. A rough brainstorming session will commence while sketching or doodling. The process is usually visual.
Mood Boards and Reference Imagery
Mood boards and reference imagery are collected by the designer from the start. The company would occasionally assist the designer through sending over images that portray the look or feel of what they want in the logo design.
It can be hard to describe ‘themes’ or colors in words, so the company would need to send over some visual inspirations as much as they can.
Quick Sketches and Basic Forms
There may be visual iconography or shapes that are appealing and worthy of development from the very first sketch in the notepad.
At this stage, the sketches may be moved to grid paper or dotted paper, redrawing and enlarging the original design, and refining with a pen for the next step.
Refining the Logo with Gridlines
The logo sketches may take the form of lines and grids being drawn to align and balance things correctly. With a constructed grid, even organic shapes can be improved – be it how the logomark could potentially sit alongside the logotype.
Creating Digital Versions from the Sketchbook
Working either with a scanner or recreating manually in Adobe Illustrator, the primary forms of the sketches will be digitally constructed.
Having digital versions allows for quick adjustments, amendments and the ability to efficiently fine-tune the designs.
Exploration in Monotone
Consideration of the logo must be taken in monotone black and white shades before colors are applied to any design. Monotone shades are the extremes of color, light, and tone.
Even though ‘fax’ as a medium is dying out, to ensure that you have a great logo design, the primary output must have the ability to look good in any format.
Creating a Logotype
Once some rough ideas to work with for the logomark arises, brainstorming on how the company name will be represented through the logotype occurs.
Through the initial image of the company, there is a general idea of the style of typeface for the logo. Typefaces can be advantageous, as it further creates a unique quality to the Brand, however, expanding this out to a bespoke font may add to the costs involved.
Pulling it all together
We will explore how typefaces look side-by-side with the logomark symbols created once there is already a handful that is appropriate to the brand.
In creating a great company logo, ‘how’ the logo may be known in the future is taken into consideration. For a successful company, it is highly believed that a logo should be timeless, rather than create issues down the line or appear dated in just a few years.
Export all Final Files and Organise
After all the steps and final proofings, the final files for a project will be neatly arranged so that the files are clear where they are to be used.
All the appropriate layouts and formats are included, along with monotone versions for varied usage backgrounds.
If there is any ‘layout’ design, such as marketing flyers or brochures, files will be packaged in InDesign to include the images and fonts used, where applicable.
How your customers will perceive your brand is significantly affected by your logo. There are many types of logos that you can derive inspiration from, just like custom metal signs and indoor signs.
Don’t hold back on your logos and make sure that you produce the best logo that you can. Strive hard and catch the interest of customers with your logo in one glance.