Whether you are a startup business that sells clothes online using platforms like Shopify or an established website with a vast array of services, investing in your website’s credibility should always be at the top of your priorities.
Customer trust doesn’t just determine customer loyalty but could also affect your overall traffic and conversions.
And since a lot of educational sites have created guides on knowing which internet resource to trust, why not use those as your guide to pass your audience’s web evaluation criteria with flying colors?
Make Yourself Known
Basically, your website should have a name, logo and unique URL.
Give your audience enough information to decide whether you are qualified to discuss your topics or products with expertise. Your links to social media pages should be up-to- date, and your email address should be valid.
Your About page should be error-free; stating who you are and what you are all about. Putting a photo of you and your team would also not be bad.
Build Your Reputation
If you’re in the ecommerce game, be sure to use recognizable badges and other symbols that guarantee the quality of your product or service.
Testimonials from your previous clients that express their satisfaction and contribute to your track record also inspire faith for new clients looking to hire you. Your work history is proof that you can get the job done.
Define Your Purpose (And Stick To It)
Although there are plenty of websites known for tackling numerous industries, focusing your energy on your area of expertise will help build customer loyalty, while keeping you from spreading yourself thin.
If you are still on the fence about your purpose, ask yourself what your target audience would go to your website for; what should they expect to see? Does your website seek to be instructional and informative in nature? Are you looking to explain how things work, or persuade your readers to subscribe to your ideals?
Watch Your Words
Disregarding proper grammar is a mortal sin for your website credibility, and can undermine your efforts. Your writing style, vocabulary, and tone should be consistent and compatible with your purpose, audience, and subject matter; even just for product descriptions!
Use Updated Resources
With technology changing faster and making breakthroughs in your field of choice, you must always make sure to use updated resources to secure the value of your content as well as the confidence that your customers have placed in your website.
Be sure to know the difference between resources that require constant updating versus data that is timeless. This may depend on the type of industry and market, and whether volatility or stability is the more dominant force.
Have The Appropriate Visual Design
A crowded website such as “The World’s Worst Website Ever!” illustrates what NOT to do in terms of design, layout, appearance, and overall functionality. Prospective customers expecting to see a professional site and instead visit a website looking like that would not return.
Make your website look professional and compatible with your purpose. Use templates and themes that are evocative of your target market, industry, or product.