Digital connectivity makes our communicative efforts more efficient. Arguably, a lot less personal. Sensory aspects of communication can be detached due to digitalisation. But does this have to result in a decline in sensory experience?
When approaching employers, you want to stand. A great CV is one thing, but your delivery is equally as important. Conventionally, we tend to outreach via email. This is convenient, but surely you don’t want to make an impact?
- Physically send something.
- Send them your Cv as part of a recorded delivery package.
- Create a memorable experience. Include something exciting, relevant or personal. Think of using marshmallows or popcorn to fill the empty space. This reinforces the mysterious element to your package, making the receiver more engaged.
How to go about it. Packaging companies such as Boxtopia offer personalised packaging, with no minimum order. Allowing you to experiment, without having to order boxes on an industrial scale. The most exciting part of a customer’s e-commerce journey, is surely when they finally open their package?
Could this be due to loss of sensory experience? Developing the packaging element of the customer journey, re-connects sensory engagement. Include something exciting or unexpected within your packaging, you’re bound to make a lasting impression. This technique can prompt post purchase engagement and loyalty. Leading to a retention strategy.
Bellroy show’s a great example digital interactivity, expressing how their product betters conventional wallets. This method is insightful and interactive. Creating a visual understanding, without physically experiencing the product.
This style of interactive media can create a great website USP. Large online retailers, offer low prices with fast delivery. What you can offer, is an industry specialisation through interactive media. Creating a bespoke service, large online retailers will struggle to match.
Yu Energy has launched a great campaign. Users gain knowledge about how the UK sources energy, with content is based on UK Gov data. This campaign challenges and visualises the data, which translates experiential interactivity for the user.
The campaign gives users control. This is important as this expresses the empowerment experienced within offline retail. Freedom to explore will get users engaged, which will then provoke their thought process.
Physical and Digital
02’s BeMoreDog, convergers physical interactivity with digital experience. Again, this show’s users the empowerment they have with digital engagement through their phones.
This challenges user to use their phones for more than just web browsing. An interactive insight into mobile technology is experienced. This really emphasises the question, of why we aren’t exploiting the processing capability we already have in our pockets?