Launch parties are all the rage for small and medium businesses these days, especially in industries that are perceived to be on the cutting edge.
If you’re launching a new product, opening a new location or just trying to make a splash, then you’ll want to get in on the action. Here’s how to do it.
Step 1: Why?
The first question will help you work out the rest of the details. Why exactly have you decided to hold a launch party? Do you have a new product to push, clients to meet, or are you exposing your brand to the local area?
Once you’re certain of your goals, you’ll be able to tailor your location, theme and invitations to your requirements.
It’s no good throwing a party for the sake of it when you’re spending business money – you need to have a strong idea of what you’re trying to achieve.
Step 2: Where?
Venue is all important for a launch party, and is likely one of the main things that it will be remembered for. There are a lot of things to think about here, so you’ll need to take some time.
Space, food, atmosphere, equipment and insurance are all things to consider. Space is probably the trickiest thing to figure out – you need enough space to accommodate everyone, but at the same time a half-empty venue is not great for atmosphere.
If you want something to your exact requirements, then a company like Neptunus can put together a temporary building or marquee. Catering is an issue, too: consider the time of day and any particular requirements of your guests, and source a reputable catering company who can work to your specifications.
Step 3: Who?
So you’ve figured out why you’re throwing a launch party and where you’re going to have it. Now you just need to decide who you’re inviting.
The first rule is always to invite more people that you expect to turn up: the likelihood is that only half the people you invite will be able to make it.
The reason for holding the party will decide who comes, but generally a mixture of customers, partners, prospective clients and local media is a good plan to start with. Work out whose attendance will benefit you and your business the most.
Step 4: How Much?
Budgets can spiral when throwing any kind of party, especially so when it’s something as significant as a launch party.
It’s rare that you’ll be ticketing the event, so all costs will be on you, which means keeping a very close eye on the money.
Remember that this is a business event, so where possible you should be demonstrating value and if possible, return on investment.